Most recent posts
European market leader RetailSonar acquires German ladeplan and fortifies its position in location planning for EV charging infrastructure
RetailSonar has been growing rapidly in the European market over the past 4 years with its ChargePlanner solution. The ChargePlanner solution is an intelligent, AI-driven geomarketing platform that combines geodata and predictive modelling to ensure accurate location decisions for EV chargers. Similarly, ladeplan is one of the most promising startups, with exponential growth in just 3 years. Through this merger, both companies aim to find synergies to accelerate international growth in the e-mobility sector.
Who inherits CASA’s customers and stores [Location Analysis]
Which retail chains will benefit most from the closures by making the right location choices? To which locations will CASA’s customers go shopping next? Who will move into the newly available retail locations?
New talent! Meet our colleagues: Bram, Daan, Nicolas & Jonas
Our rapid international growth calls for new team members! Over the past few months, we’ve welcomed Bram, Daan, Nicolas and Jonas in our Belgium office. Time for a personal introduction.
7 reasons why so many retailers choose RetailSonar
How has RetailSonar become the European market leader in location strategy since 2011? Why do so many national and international retail chains rely on our SaaS solution to assess the business potential for location optimisation? Well, it’s quite simple really: We do many things very differently from other organisations. These are the strengths that make RetailSonar unique:
Vacant Retail Sites now on our platform!
For years, the RetailSonar platform has empowered our clients to fine-tune their sales networks and make informed decisions about expansion and relocation. Now, we're thrilled to take this one step further!
New colleagues! Meet our Marketing Manager Stijn & HR Manager Ine
Our international scaling asks for new colleagues that have the natural talent to bring clear structures and create an environment in which our colleagues can excel ! In the past few months, we welcomed Stijn Lockefeer as Marketing Manager and Ine Eeckman as HR Manager. Get to know Stijn & Ine!
Why are successful retailers opening more and more smaller retail locations?
More and more large retailers and purely online retailers often open small retail formulas in the city center. What is behind this strategy and what can you learn from it in terms of efficiency, proximity and the effect on online sales?
Omnichannel retail: from fear to certainty in just 4 steps
How to combine physical stores with your online store? This is the kind of question that keeps many a retailer awake at night, but the answer is very difficult to find on your own. So how to go about this smartly? We explain this below in 4 steps.
Halo effect: are you already generating extra online sales in the areas around your physical stores?
You sell more online in the direct catchment area of your physical stores. This 'halo effect' is an indispensable asset in the battle against pure online players! How do you benefit as a retailer from the extra sales opportunities that your omnichannel network offers? Allow us to explain.
Closing shops without losing customers
If you are planning to close some of shops, make sure you collect the right customer data and opt for smart digital campaigns. That way, you will keep your most loyal customers. We explain in a step-by-step guide below how to do this.
New Talent! Meet Our Consultants: Simon, Adrien, Eva, and Martin
We can't grow quickly without new colleagues! In the past few months, we've welcomed four new consultants. They share a few things in common: an unparalleled passion for data, a customer-first attitude, and they aren't afraid of complex challenges. Plus, they each have unique hobbies... Get to know Simon, Adrien, Eva, and Martin!
How to avoid choosing the wrong location Part 3: Know your competitors!
Stores closing down soon after opening. We have seen this happen time and again in recent years. Choosing the wrong location is increasingly proving fatal to retailers who are under the growing pressure of e-commerce. But how do you choose the right location? We are sharing our expertise in four articles. Today in Part 3: taking your competition into account.
Fresh blood! Get to know Eya, Sam, Antony, Tibo and Rick
A strong European scale-up like RetailSonar cannot grow that fast without a regular inflow of shiny new stars! There are a few things our colleagues have in common. First of all, they have a soft spot for data. And when it comes to tackling complex challenges, they don’t just dip their toes in the water, they cannonball right in! Not to mention their peculiar hobbies ... Let’s get to know Sam, Antony, Eya, Tibo and Rick and discover it yourself.
Geomarketing: what is it and why do retailers use it?
Geomarketing is likely something you're already utilizing, whether intentionally or unintentionally, in your efforts to research locations, analyze stores, or conduct local marketing. But what is this exactly? What is the added value? And how do you use geomarketing for maximum return from your network of store locations?
Charging infrastructure for parking owners | Guest blog
The future is electric. More and more businesses are opting for electric company vehicles, and individuals are also making the switch. Consequently, the demand for publicly accessible charging infrastructure is growing rapidly. Since not everyone has a charging solution at home, charging infrastructure on the go or at the destination is also essential. One of these solutions lies in providing charging infrastructure by parking owners. But why should a parking owner invest in this?
RetailSonar opens its 4th European office in Germany
Since September 1, RetailSonar Germany has opened its doors at the Gänsemarkt in Hamburg. This new company is the fourth company in the group (next to entities in Belgium, France and The Netherlands). From these 4 countries we want to ease the distribution of our geomarketing solution towards the large international retail- and service companies across Europe.
Poorly performing stores? Consider these 5 property strategies!
For locations with poor performance and few growth opportunities, a change of location is sometimes the only way out. Is the best option always to close your location? Here are the main alternatives.
Location Talking Points #8 | What can you learn from H&M, Tesco, Albert Heijn, Coca-Cola and Facebook?
Every month, we show you the latest and most inspiring location strategies from here and abroad. This means you’re always one step ahead in optimizing your future-proof network! In this video: the location strategies of H&M, Tesco, Albert Heijn, Coca-Cola and Meta.
RetailSonar launches Europe’s largest retail database
The retail world is changing at a rapid pace. Data that is accurate, applicable and up to date is more important than ever before. That is why RetailSonar is now introducing the largest and most up-to-date retail database in Europe.
Location Talking Points #7 | What can you learn from Starbucks, McDonald's, Delhaize, Subway, Amazon and Toolstation?
Every month, we show you the latest and most inspiring location strategies from here and abroad. This means you’re always one step ahead in optimizing your future-proof network! In this video: the location strategies of Starbucks, McDonald's, Delhaize, Subway, Amazon and Toolstation.