We understand franchising
Franchising is often used as a business model in retail as it accelerates the franchisor’s growth and allows franchisees to independently run one or more shops.
This model has all the potential to create a win-win for all the parties involved. That said, certain underlying tensions may be sparked:
- Between the franchisor and the franchisee. An imbalance in the relationship between the franchisor and the franchisee can cause resentment. Turbulent times like these can put pressure on the relationship, causing organisations to become quite rigid. Transparency helps avoid or defuse tensions or endless discussions. An objective mapping of the evolutions in customer dynamics can help establish new and balanced relationships.
- Among the franchisees. Franchisees often consider each other or shops which the franchisor manages himself as competitors. This “compartmentalised” individualistic mindset can give rise to sub-optimal marketing campaigns. Joint marketing efforts have the potential to generate more turnover, so it is vital that you change the mindset of your franchisees.
The up-to-date market data and objective accurate models of the RetailSonar platform offer plenty of opportunities for reconciling the interests of the franchisor and the franchisees, allowing them to develop a flexible, durable and fruitful collaboration in the long term.
Transparent insights into the expected future sales dynamics
- Investigate the potential of new locations. This will give you an insight into the economic perspective of a candidate-franchisee, and the impact and cannibalisation on each of the existing points of sale.
- Get an overview of all the relevant environment information regarding new locations, including market potential, catchment area and information about the competition.
- Abolish legal protection areas by demonstrating that there is no risk of cannibalisation here.
- Determine the potential impact of new digital channels on the sales of each of your franchisees.
- Simulate openings, closures and relocations. Share these useful insights and opportunities with your franchisees.
Optimal global marketing campaigns
- Determine the optimal targeting for joint marketing campaigns, with a maximum collective reach and a minimal campaign cost.
- Make sure the cost of a campaign is fairly divided among each of your franchisees. A model that factors in the actual distribution cost and purchase flows facilitates this.
- Give every franchisee the option to participate more or less intensively in a campaign by adding individual additional conditions.
- Measure the ROI of your marketing campaigns in every neighbourhood. Adapt future campaigns where necessary.
- Experiment in a structured manner with other media as a franchisee and see whether these would generate a higher yield for your overall marketing campaign. Successful tests set an example for other franchises and can also be rolled out elsewhere.
"As an organisation we must avoid cannibalising each other too much at all cost on the internal level. It is my job to ensure that the different interests of our members are always reconciled. That is why the platform is such an asset. There are no emotions involved. You can objectively motivate decisions about locations.”
Luc Truyens, CEO of the A.B.C.D. shoe chain
Improved performance for your current franchisees
- Visualise the current sales dynamics and performance of each individual shop in professional reports.
- Benchmark the current performance against the theoretical performance with an accurate purchase flow model. Detect which franchises still have potential to grow.
- Benchmark specific performance indicators such as ticket size, penetration and visit frequency and link this to targeted actions, based on this information.
Will you soon be optimising your location strategy?
![McDonalds McDonalds](/storage/app/media/customerlogos/mcdonalds.png)
![Action Action](/storage/app/media/customerlogos/Action.png)
![KeepCool KeepCool](/storage/app/media/customerlogos/France/KeepCool-2.png)
![Free Free](/storage/app/media/customerlogos/France/Free.png)
![Nestlé Nestlé](/storage/app/media/customerlogos/France/nestle-2.png)
![Del Arte Del Arte](/storage/app/media/customerlogos/France/Del Arte.png)
![MGEN MGEN](/storage/app/media/customerlogos/France/MGEN.png)
![Jumbo Jumbo](/storage/app/media/customerlogos/jumbo3.png)
![Ange Ange](/storage/app/media/customerlogos/France/Ange.png)
![Kinepolis Kinepolis](/storage/app/media/kinepolis.png)
![Tom & Co Tom & Co](/storage/app/media/customerlogos/tom en co.png)
![DomaServ DomaServ](/storage/app/media/customerlogos/France/Domaserv-2.png)
![Dom&Vie Dom&Vie](/storage/app/media/customerlogos/France/domvie-2bmp.png)
![Mobilaug Mobilaug](/storage/app/media/customerlogos/France/Mobilaug-2.png)
![Toyota Toyota](/storage/app/media/customerlogos/France/Toyota.png)
![Big Bazar Big Bazar](/storage/app/media/big bazar.png)
![CDO CDO](/storage/app/media/customerlogos/France/CDO.png)
![Panos Panos](/storage/app/media/customerlogos/panos.png)
![Vodafone Ziggo Vodafone Ziggo](/storage/app/media/customerlogos/vodafone ziggo.png)
![van Haren van Haren](/storage/app/media/customerlogos/van haren v2.png)
![Veolia Veolia](/storage/app/media/customerlogos/France/Veolia-2.png)
![Van Marcke Van Marcke](/storage/app/media/van marcke 1.png)
![Kosc Telecom Kosc Telecom](/storage/app/media/customerlogos/France/Kosc.png)
![La Redoute La Redoute](/storage/app/media/customerlogos/France/La Redoute2.png)
![Leen Bakker Leen Bakker](/storage/app/media/customerlogos/leenbakker.png)
![Kwantum Kwantum](/storage/app/media/customerlogos/Kwantum1.png)
![Hager Group Hager Group](/storage/app/media/customerlogos/France/Hager Group.png)
![Swiss Sense Swiss Sense](/storage/app/media/customerlogos/swisssense-logo.png)
![Weba Weba](/storage/app/media/customerlogos/weba.png)
![Ranzijn tuin & dier Ranzijn tuin & dier](/storage/app/media/customerlogos/Ranzijn.png)
![Partena Partena](/storage/app/media/customerlogos/partena.png)
![Cardoen Cardoen](/storage/app/media/customerlogos/Cardoen 2.png)
![SFR SFR](/storage/app/media/customerlogos/France/SFR.png)
![Dela Dela](/storage/app/media/customerlogos/Dela.png)
![Randstad Randstad](/storage/app/media/customerlogos/randstad.png)
![Bouygues Bouygues](/storage/app/media/customerlogos/France/Bouygues-2.png)
![Hans Anders Hans Anders](/storage/app/media/customerlogos/hans-anders.png)
![X2O X2O](/storage/app/media/customerlogos/X20_white.png)
![ANFR ANFR](/storage/app/media/customerlogos/France/Anfr-2.png)
![GMF GMF](/storage/app/media/customerlogos/France/GMF.png)
![Beobank Beobank](/storage/app/media/customerlogos/beobank-medium.png)
![Overstock Overstock](/storage/app/media/customerlogos/Overstock.png)
![Carrefour market Groupe Mestdagh Carrefour market Groupe Mestdagh](/storage/app/media/customerlogos/carrefour mestdagh.png)
![Bond Moyson Bond Moyson](/storage/app/media/customerlogos/bond moyson.png)
![Orange Orange](/storage/app/media/customerlogos/France/Orange.png)
![Argenta Argenta](/storage/app/media/customerlogos/argenta.png)
![Dille en Kamille Dille en Kamille](/storage/app/media/dille en kamille.png)
![Origin'O Origin'O](/storage/app/media/customerlogos/origino_nl.png)
![Inserm Inserm](/storage/app/media/customerlogos/France/Inserm-3.png)
![Intergamma Intergamma](/storage/app/media/customerlogos/Intergamma.png)
![Kamera Express Kamera Express](/storage/app/media/customerlogos/kamera express.png)
![Lecot Lecot](/storage/app/media/customerlogos/lecot.png)
![Sonova Sonova](/storage/app/media/customerlogos/sonova.png)
![Toolstation Toolstation](/storage/app/media/customerlogos/Toolstation1.png)
![Cebeo Cebeo](/storage/app/media/customerlogos/cebeo.png)
![Accell Group Accell Group](/storage/app/media/customerlogos/accell group.png)
![Uniserv Uniserv](/storage/app/media/customerlogos/France/Uniserv-2.png)
![GOED Thuiszorgwinkel GOED Thuiszorgwinkel](/storage/app/media/Goed.png)
![MedEuropa MedEuropa](/storage/app/media/customerlogos/France/MedEuropa.png)
![Liberale Mutualiteit West-Vlaanderen Liberale Mutualiteit West-Vlaanderen](/storage/app/media/lm west vlaanderen.png)
![BLOS kinderopvang BLOS kinderopvang](/storage/app/media/customerlogos/Blos.png)
![Gavra Gavra](/storage/app/media/customerlogos/Gavra1.png)
![AST Groupe AST Groupe](/storage/app/media/customerlogos/France/Ast Groupe.png)
![USG People USG People](/storage/app/media/customerlogos/usg people.png)
![Goudwisselkantoor Goudwisselkantoor](/storage/app/media/customerlogos/gwk_v2.png)
![Odette Lunette Odette Lunette](/storage/app/media/customerlogos/odettelunette1.png)
![Proxeo Proxeo](/storage/app/media/customerlogos/France/Proxeo.png)
![Lucardi Lucardi](/storage/app/media/customerlogos/Lucardi1.png)
✔ Customers give us a satisfaction score of 9.2
![](https://www.retailsonar.com/themes/retailsonar/assets/images/icons/reviews.png)
Get to know RetailSonar
Intratuin
“This type of investment can run into millions, which is why our franchisees need to be able to rely on accurate information.”