RetailSonar, a rapidly expanding SAAS company, specializes in geomarketing solutions tailored for large retail and service companies. With established offices in four countries (Belgium, The Netherlands, France, and Germany), RetailSonar is strategically positioned for further growth on its path towards European market leadership. Beyond our technological prowess, we take pride in fostering a collaborative and innovative work environment, making RetailSonar not just a leader in the industry but also a great place to work. In line with our ambitious expansion plans, we are actively seeking a talented Marketing Manager to join our dynamic team. If you're ready to contribute to both our professional success and positive workplace culture, this opportunity is for you.

Then you are the ideal person to become our Marketing Manager based in Utrecht.

Your responsibilities

Strategic Marketing Planning:

• Develop and implement comprehensive marketing strategies to support business objectives.
• Collaborate with cross-functional teams to align marketing initiatives with product development, sales, and customer success.

Brand Management:

• Drive brand consistency and awareness across all channels.
• Develop and maintain brand guidelines, ensuring a cohesive and compelling brand identity.

Content Creation and Management:

• Oversee the creation of compelling and engaging content for various channels, including website, social media, email campaigns (incl targetlists), and more.
• Work closely with internal teams to ensure content accuracy and relevance.

Digital Marketing:

• Lead digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Utilize analytics to measure and optimize the effectiveness of digital campaigns.

Event Management:

• Plan and execute events to showcase RetailSonar's solutions, fostering relationships with key stakeholders.
• Represent RetailSonar at industry conferences and events.

Customer Engagement:

• Develop strategies to enhance customer engagement and satisfaction.
• Collaborate with operations team to gather and leverage customer testimonials and success stories.

Market Research:

• Stay abreast of industry trends, market developments, and competitor activities.
• Utilize market research to inform product positioning and marketing strategies.

Lead generation:

• Establish strong communication and collaboration with the sales team to align lead generation efforts with sales goals.
• Formulate comprehensive lead generation strategies aligned with overall business objectives.

People Management:

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Set clear goals, provide constructive feedback, and facilitate professional development opportunities for team members.

Then you are the ideal person to become our Marketing Manager.

What's your profile?

• Master degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing, preferably in the technology or SaaS industry.
• Demonstrated success in developing and implementing international marketing strategies.
• Understanding of location intelligence and retail industries is a plus.
• Excellent leadership skills, with the ability to inspire and motivate team members, foster a positive work environment, and drive performance.
• Excellent communication, presentation, and interpersonal skills.
• Proficient in marketing automation tools, analytics platforms, and CRM systems (e.g. Hubspot)
• Proven ability to work effectively in a fast-paced, dynamic environment with multiple priorities and deadlines.
• Fluent in English, additional European languages would be an advantage.

Why come to RetailSonar?

• Immerse yourself in a proven and revolutionary SAAS solution, driven by big data and artificial intelligence.
• Thrive in a fast-growing company with a stellar track record, boasting over 100 large customers across diverse sectors, including retail, banking, telco, services, and electricity.
• Be part of the market leader in BeNeLux, currently expanding its footprint in France and Germany with clear indicators of sustained growth.
• Contribute to a clear vision and ambitious plan to ascend to European market leadership.
• Join a vibrant, talented, and committed team, supported by powerful sales tools and streamlined commercial processes, all with an attractive remuneration package."

Interested to take the next step?

If you are a results-driven marketing professional with a passion for innovation and a track record of success, we invite you to join our dynamic team at RetailSonar. Be a part of shaping the future of location intelligence and driving business growth on an international scale. Apply now and contribute to the success of Europe's most advanced retail geomarketing platform.

Send your CV and resume to onestepahead@retailsonar.com