How does Decathlon use reliable location analytics to drive smart store growth? We asked Lindsay Van Geersom, Real Estate & Business Developer at Decathlon.

"We were looking for a solution that could reliably help us forecast the revenue of new stores. At the same time, we wanted to compare different scenarios and map out the impact of new locations on our existing stores – and those of the competition. From the very first presentation, RetailSonar (formerly Geo Intelligence) impressed us with their professional approach. Their POS Planner turned out to be exactly the tool we had been looking for."

“Today, it's more important than ever to make data-driven decisions. The POS Planner helps us create objective and standardized estimates for the performance of future stores. We've already been able to confirm the accuracy of these forecasts with several recent store openings. The tool not only highlights the performance of our current locations – such as market shares and market potential – but also lets us evaluate new projects based on data from our existing stores.”

"A simpler decision-making process with less doubt and more confidence."

“The result? Less guesswork and more well-founded decisions. Thanks to the tool’s objective nature, we avoid internal uncertainties and subjective assessments.”

“On top of that, using RetailSonar is incredibly efficient: the time savings in both calculation and usage are substantial. The intuitive interface means little to no training is required. For everyone involved in expansion strategy, this translates to a simpler decision-making process with less doubt and more confidence.”

“Finally, I’d like to emphasize how open the RetailSonar team is to our feedback. The collaboration runs very smoothly, and their flexibility and engagement give us strong confidence in tackling the challenges we face as Real Estate & Business Developers.”