Smartly plan your location network.

Stop wasting time and get the insights you need to make fast decisions in no time at all. Gone are the endless discussions with colleagues. From now on, you can make well-informed decisions based on accurate information.

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+2% Cannibalization
+40% Turnover
+10% Visibility
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Explore your market

By combining the origin of your customers with up-to-date market data, we can offer you an insight into your current sales dynamics:

  • Determine the total customer potential for every target group on the neighbourhood level, based on the social-demographic profile and economic activities in the region
  • Visualize the trade areas of your own points of sale
  • Identify your perfect neighbours and map them
  • Map your (in)direct competitors to determine the competitive pressure
  • Add congestion maps for all the roads to estimate the impact of congestion on your locations
  • Find out quickly whether there is still enough market space in a (potential) location
  • Always have up-to-date information about your competitors at your disposal.
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Predict the future

  • Develop accurate forecast models that revolve around your customer and the impact of his behaviour instead of merely focussing on the location of your own stores.
  • Combine mobility, customer potential, competition pressure and the characteristics of points of sale to predict a location’s performance.
  • Investigate the cannibalisation effect between your stores and your other sales channels (clicks vs. bricks).
  • Examine the external cannibalisation dynamics between you and each of one of your competitors.

Don’t lose time any longer. Simulate your scenarios for the future yourself and get objective results.

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Optimize your network


  • How can I recover customers if I decide to close one or more locations
  • Where are my hotspots, the potential locations with the highest added sales potential?
  • Predict the future impact of your online store or digital sales channels on your existing physical points of sale.
  • What does my optimum, future sales network look like and how can I factor in investment costs and operational expenses?

And so much more.

Trusted by Europe’s leading retailers and service providers 

 Today, 200+ leading location-driven companies across Europe trust RetailSonar to guide their location strategy. We combine powerful software with strategic expertise to help build stronger, future-proof networks. 
Retail
Decathlon

“Thanks to RetailSonar, we avoid internal uncertainties and subjective estimations.”

Lindsay Van Geersom
Real Estate & Business Developer
Retail
Prominent

"RetailSonar shows us exactly how many new shops we could potentially open and where."

Emiel Broekhuizen & Jelle ten Have
Head of Finance and Control and ICT & Business Controller
Other
Randstad

“We only invest our money in the very best places.”

Tom Jochems
Director of Facilities & Real Estate
Retail
Cebeo

“An accurate sales forecast now takes 5 minutes instead of 10 working days.”

Alexander Dewulf
Ex-CEO
Other
BNP Paribas Logo

"We are optimizing our entire branch network with greater confidence and certainty."

Head of Retail Footprint
Retail
Action_Nederland_Logo_2020

"We wanted unambiguous and accurate revenue forecasts for each new store"

Minno Venema
Country Acquisition & Construction Manager
Retail
intratuin logo

“This type of investment can run into millions, which is why our franchisees need to be able to rely on accurate information.”

Niek Kuiperi
Retail Manager
Retail
Proximus_logo_2014

“Within 5 minutes I already know whether it is worth analysing a location in more detail. This saves me a lot of time.”

Nancy Dierick
Channel sales analyst
EV Charging
TotalEnergies_logo

"The predictions of Chargeplanner perfectly align what we see in reality"

Tom Depauw
Strategic Account Manager Network
EV Charging
AVIA_International_logo

"We can now substantiate our intuition with facts."

Ruben Leijdekker
Managing Director
EV Charging
Q8

“ChargePlanner helps us improve how we think, plan, and grow.”

Jael Gieles
CPO Performance Specialist
  • Decathlon
  • McDonalds
  • Action
  • TotalEnergies
  • Basic Fit
  • Carrefour
  • Sonova
  • Cebeo
  • Pizza Hut
  • C&A
  • Engie
  • Holland & Barrett
  • IKEA
  • Takko
  • Rossman
  • MediaMarkt
  • Delhaize
  • Jumbo
  • Standaard Boekhandel
  • Goudwisselkantoor
  • ALDI
  • Avia Volt
  • KFC
  • New York Pizza
  • Powerdot
  • Q8
  • terStal
  • CoolBlue
  • Eneco
  • Luminus
  • Selexion
  • LabelVie Groupe
  • Tom & Co
  • Torfs
  • CDO
  • JBC
  • Gamma
  • Intergamma
  • 50five
  • Kippie
  • Storm
  • Sparki
  • Salsashop
  • T-Carica
  • Edison
  • Eranovum
  • Ulla Popken
  • DATS24
  • Electrip
  • Advercharge
  • Team Energie
  • Electro depot
  • Vlaamse provincies
  • Exellent
  • Proximus
  • Telenet
  • KBC
  • Coop
  • Kwantum
  • Beobank
  • Solidaris
  • Lecot
  • Toolstation
  • Kringwinkel
  • BPOST
  • Alvo
  • D'Ieteren
  • Hyperfast
  • Stadtwerke Witten
  • Stadtwerke Munster
  • Stadtwerke Solingen
  • Adolf Prag & Co. KG
  • VSE
  • Expert
  • Intratuin
  • Aveve
  • Dela
  • GOED Thuiszorgwinkel
  • Basker kinderopvang
  • Audika
  • Ethias
  • Croustico
  • Belisol
  • Kwadro
  • Delitraiteur
  • Hoorcentrum aerts
  • Group Bruno
  • Bel&Bo

Upcoming events

Webinar

Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...

Aug 29, 2025
Webinar

Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...

Aug 29, 2025
Webinar

Take your network performance to the next level with this beginner-friendly session, designed to identify opportunities and catch...

Aug 29, 2025

Book a meeting with our retail expert and maximize your ROI

Discover how you can optimize your location strategy by making the smartest location decisions.