About us

RetailSonar is a fast growing SaaS company specialized in geomarketing for large retail and service companies. With offices in Belgium, the Netherlands, France and Germany, we are actively scaling towards European market leadership.

At RetailSonar, we combine high standards and a fast learning curve with a strong team culture. You’ll work in a dynamic environment, supported by committed colleagues and enriched by unique team events. We are one team.

About the role

Are you an ambitious commercial leader who enjoys building scalable pipeline generation in a hands-on way? Do you know how to lead and coach a remote SDR team, structure outbound efforts, and explore new revenue channels such as partnerships or agents? Then you might be our next Sales Development Manager.

As Sales Development Manager, you are end-responsible for pipeline generation and the first stages of our revenue funnel. You lead and coach our international SDR team and ensure strong alignment with Sales, Marketing and overall company growth objectives.

You will also play a key role in designing and piloting new sales channels (e.g. partnerships, agent models), in close collaboration with our VP Sales. You have a positive and collaborative working style and, with your drive, structure and enthusiasm, you help build a scalable and predictable revenue engine.

This role requires occasional travel to our offices in Ghent, Utrecht, Paris and Hamburg, where our SDR team members are based.

Your areas of responsibility:

• You define and execute a scalable sales development strategy aligned with sales, marketing and company objectives.

• You Lead, coach and develop the SDR team, set targets, monitor performance and drive continuous improvement.

• You own outbound motion, messaging, cadences and segmentation to generate a high-quality pipeline.

• Your ensure efficient qualification and handover of inbound leads in close collaboration with sales.

• You optimize sales development processes, CRM usage and reporting to improve efficiency and transparency.

• You  make sure there is a strong cross-functional collaboration by working closely with Sales, Marketing, Customer Success and Product and in order to ensure a consistent go-to-market approach.

• You are responsible for exploring, designing and piloting new revenue channels such as partners, agents or resellers, including defining processes, incentives and KPIs.

• You stay close to the market and understand the customer needs and are able to translate these insights into improved messaging and targeting.

About you 

• You have a master’s degree in Business, Commercial Sciences, Marketing, or a related field.
• You have proven experience in B2B sales development, preferably in a SaaS or technology environment.
• You have hands-on experience leading SDR teams (inbound and/or outbound) and pipeline generation.
• You have a strong interest in go-to-market strategy, new sales motions, and exploring alternative revenue channels such as partners or agents.
• You possess excellent communication, presentation and interpersonal skills.
• You are comfortable working with CRM systems, sales tooling and analytics (e.g. HubSpot, Sales Navigator, outreach tools) to manage pipeline and performance.
• You have a strong data-driven mindset and take ownership of lead data quality, using enrichment and prospecting tools (e.g. Lusha, Clay or similar) to continuously improve the database.
• You thrive in a fast-paced, dynamic environment with multiple priorities.
• You are fluent in English and French. Dutch is a strong plus given our historical customer base. German is an advantage.
• You are willing to work from either our office in Ghent, Paris, Utrecht or Hamburg.

Why come to RetailSonar?

• A varied role with a challenging learning curve in an innovative and fast-growing field within retail and e-mobility: geomarketing & customer intelligence.
• A competitive salary package that is topped off every semester by a team bonus and individual bonus that encourage you to get the most out of yourself and your team.
• The opportunity to be part of a young, close-knit and highly driven international team that enthusiastically builds successful, ground-breaking solutions.
• A committed and personal organisation that values a good work-life balance.
• Being a Great Place to Work is actually one of our company values.
• A very personal coaching program that offers you ample opportunity to further explore your own interests.
• The opportunity to work with executives and experts from the largest retailers, CPOs and other stakeholders in the retail and e-mobility sector. The ideal way to broaden your world.
• Regular team events and (international) trips

Interested in taking the next step?

We look forward to receiving your resume. Send your CV to hr@retailsonar.com